You are technically in the dark if you’re proclaiming things to the masses without a targeted effort. What good leads will come of that. The following advice is designed to help you understand how to generate leads within your business. To generate leads for your enterprise, make people an offer. The offer can be in the form of a free ebook, newsletter, coupon or other enticement. Make sure it is high in value and relevant to your particular audience. When you make a tempting offer, you will generate plenty of good leads.